Blake Lively creates a new conversation on how to handle your hair.
Launching Blake Brown online and through Target now gives the world a chance to try out her top secret, secret: ditch the conditioner. In our eyes, it is one less product to think about, so we are in.
Skincare is always the number one concern, but most neglect to care for their hair.
If you would like to keep that beautiful head of hair, then you have to care.
Clean, vegan, and cruelty-free, Lively produces shampoos, masks, and styling products that meet the standards of a cautious generation.
The actress best known for her elite role as “Serena” in Gossip Girl lets us in on how she kept her hair perfect on and off set by not using conditioner.
Salons scraped the surface by reminding clients to only apply this step on the ends of your hair, but Lively made waves.
Twenty years ago she substituted masks in for conditioner unless there was a true emergency that she forgot this life-altering step while traveling all over creation.
Rumor is that the line is all under $25 too!
Once her brand became public knowledge, her social media posts have been all about her “most identifiable part”- her hair.
“It’s my longest companion in life,” she sums up following thirty-six years. Seven of which she took carefully developing and pouring her heart into establishing Blake Brown.
Mainly worried about pricing for consumers, she delegated her time and energy into formulating products that provide the same experience that products used in the salon or for red carpets give.
“It was a beast to build. But I couldn’t be prouder of what we created for you,” she delivers after checking off all of her boxes as founder.
We will not necessarily retrieve her level of distinct golden blonde, but we are in the line-up for more bouncy, shiny do’s.
Her promise is that you will earn ‘iconic hair, every day’.