Paige Lorenze and the Dairy Boy Wimbledon Debut: Tradition Reimagined through Entrepreneurial Vision
Paige Lorenze isn’t just courtside at Wimbledon as Tommy Paul’s partner; she’s there as the creative force behind Dairy Boy, bringing entrepreneurship to center court. In her recent Who What Wear interview, Lorenze shared how her custom, ’60s‑inspired Dairy Boy dress isn’t only a style statement, it’s a declaration of personal and brand evolution.
A Bespoke Dress, A Brand Statement
This summer, Lorenze elevated her Wimbledon look from a viral lime‑green Self‑Portrait dress in 2023 to a full custom Dairy Boy creation, made in collaboration with her design director Maddie Pesavento and New York’s Mint Collaborative. The piece draws directly from Ted Tinling’s 1967 Wimbledon whites, blending tennis heritage with modern craftsmanship.
From Courtside to Collective Wardrobe
Although this dress is uniquely made, its silhouette is set to live on. Lorenze confirmed that Dairy Boy will offer an accessible version—same pattern, tweed-inspired fabric, more affordable—just in time for the Evergreen collection launch this August. Her mission: high‑quality style within reach.
Tenniscore Arrives in Full Force
Wimbledon doesn’t just serve up tennis, it serves up aesthetic. Lorenze explained, “The inspiration is Wimbledon itself…the embroidery was inspired by a 1967 dress by British designer Ted Tinling”—truly blending her life on tour with her growing brand identity.
Entrepreneurship in the Player’s Box
Wimbledon represents more than sports support, it’s a business platform. “Honestly, I think being a WAG is the least interesting thing about me,” Lorenze told Who What Wear. Her entrepreneurial confidence has come from pouring herself into Dairy Boy, growing it as both creative director and CEO, even after hiring a COO in recent years.
Wimbledon: An Aesthetic Playground
Attending Wimbledon since dating pro Tommy Paul in 2022 has deepened her appreciation for the tournament’s historic, design-conscious environment. She commented on the smell of fresh linen, landscaped lawns, and visual intent that align closely with Dairy Boy’s nostalgic Americana-meets‑modern aesthetic.
A Multi‑Layered Launchpad
Wimbledon isn’t Lorenze’s only stage. She’s launching Dairy Boy’s Evergreen Collection which will define preppy, outdoorsy, and classic just before a broader push into ready-to-wear and home goods via American Charm, all informed by her life and travels between Connecticut and the tour.
The Lasting Serve
Paige Lorenze’s Dairy Boy Wimbledon debut is more than a stylish moment, it’s branding, heritage, and empowerment stitched into every detail. By weaving vintage elegance, personal roots, and entrepreneurial ambition into a single dress, she redefines what it means to be both supportive partner and a creative powerhouse.
As Lorenze told Who What Wear, the courtside chair is no longer just a seat, it’s a launchpad.
The Evergreen Collection
Look out in late August for the official Dairy Boy version of the Wimbledon dress alongside the Evergreen Collection, plus upcoming releases from American Charm and another U.S. Open pop-up. Wimbledon today, U.S. Open tomorrow: Paige Lorenze is scoring both style and substance with every step.
