They are calling this the “Rosy Spring” campaign.
Photographed by Rafael Pavarotti, Brazilian fashion model, Gisele Bündchen, appeared front and center striking her signature pose in the Jolie Madame dress.
Olivier Rousteing, the creative behind the scenes, brought on Pavarotti for the photographer and model’s “compatriot” compatibility. The creative director hoped for Gisele’s personality to shine through the pixels just as it does in person.
What is the power of love, beauty, and joy capable of? A cry for celebration.
Human nature is complex at the same time.
“I made very sure that our stems contained more than their fair share of thorns, to best reflect the compelling complexity of desire,” Rousteing compares.
We are seeing the most beautiful, most bountiful Balmain collection yet.
Zendaya even showed off her own dress of choice during her back to back press tours for Dune 2 and Challengers.
