Saint-Tropez, The “It” Spot of Summer

Parts of the world simply attract the eye in its’ very own way; Saint-Tropez does so in a romantic village type of way.

The name itself has us swooning for a personal peek into the coastal town of the French Riviera.

Travelers are drenching themselves in the sun, mingling with fellow visitors, and boarding boat after boat.

If you call yourself a fisher, or come along with someone into the activity, this is the spot to be. Patience is not asked for much by the abundance of sea life swimming around.

The real kicker of it all: Brigitte Bardot, known as “B.B.”, spent a significant amount of her precious time here between her activism responsibilities, modeling, and acting.

Helmut Newton captured her on the town’s cobblestone streets in a satin, buttoned down tank with checkered shortie shorts. 

Helmut Newton, 1958

Isn’t she just stunning?

As far as hotels go, they range from luxurious to insanely luxurious.

Hotel Byblos, located above the famous club, Les Caves du Roy; Cheval Blanc, part of the LVMH hotel collection; Airelles Saint-Tropez, family-friendly hotel with a private beach club; and La Croix Valmer, designed by Phillipe Starck.

Lilly of the Valley Wellness Luxury Hotel

Then we have a more niche discussion: beach clubs.

To name a few: Le Club 55, Loulou Plage & Restaurant, Gigi Ramatuelle, La Réserve à la Plage, Indie Beach, and for a calmer spot, Les Graniers.

Daytime outshines night-time, so the true life of the party starts with the bottomless beaches.

Fuel for beach hopping may come from restaurants like Pablo, Notto, La Gioia, Les Caves du Roy, Zetta, Restaurant Colette at Hôtel Sezz, and for the most extravagant Michelin star finisher, La Vague d’Or!

Find us here mid-August, embracing the Mediterranean Sea, spoiled with authentic French meals, and never leaving the private beaches.