“Fashion fit for the future; wear now and love longer.”
NAKD Fashion is the brand every consumer needs to make that difference for the environment. For our children, or the future generations in general, we as adults must work together to produce conscious decisions. That goes deeper than clothing; food, water usage, our diets, etc..
After discovering NAKD, ÜP will never retreat. The environmentally-friendly clothing is known and worn by over three million individuals. With dedicated collaborators, the benefits outweigh the cost. Through each collaboration, customers can see the quality within the pieces. Let’s talk about one of the most recent collaborations with Josefine H.J., Co-Founder of “79hour”, and its impact on the power move of a cohesive suit.
Josefine H.J. focuses on content creation, with fashion mostly, and implements her personal elegance into a fabulous line for all NAKD consumers. Her images to promote the finished products took place in a grand field and a nearby barn. With perfect execution, the emerald green relaxed suit complimented the vibrant greenery of the land behind.
October 28th, 2021 is the official launch date of the collection, but we were lucky enough to receive a sneak peek through her platform. She provided over eight images and videos to post for the name brand that were shot by Ella Karberg, a photographer based in Copenhagen. Karberg defies the normal aesthetic of Instagram and posts personalized photos and videos that represent a range of emotions and experiences.
H.J. and Karberg are the ultimate dynamic duo with their ability to relay such a natural feeling within the content that aligns with the brands natural roots and materials. Creative direction is not always the most simplistic process as you have to take into account every ounce of external expectations but maintain internal values. Anyone could detect the intimacy between Josefine and the camera as she seems in her element- nature and fashion.