Trends are unpredictable, they can come and go in the matter of a short or long period of time. Who knows what can come next? Emma Chamberlain can start wearing the biggest earrings we have ever seen and that may just perpetrate a new fascination with consumers on the hunt for the boldest and brightest earrings. Zoë Kravitz can show up to a red carpet in tie-dye and all of a sudden everyone wants to tie-dye every item in their closet- similar to what happened during the quarantine times in March 2020. Ryan Gosling can hit the men out there with a certain haircut, and before we know it every man in our life will have the same haircut.
Exceptional work by artificial intelligence is the reason companies like Nike, Zara, Dior, and Macy’s. That list is ever-growing for others’ business models for reasons such as an increase in the demand for more personable options. People like what they like, and it is an agreeable statement to make that more and more of those inclined to fashion are searching for ways to be as unique as possible. Following the leader, or those with power such as the celebrities mentioned above, will always prevail, but there is a search for influencing peers.
Using data derived from images of previous designs within a brand’s own archive and other designers’, they are able to pick and choose customers favorite characteristics of each variation to create the perfect blend. Top-sellers are easier to achieve for those such as Nike, who are integrating this technique more and more into their grand scheme of designs.
Creativity and individuality are two key elements to the customer experience, which are easier to achieve than ever. Going back to school or to work in the same sneakers as everyone else is always a humbling revelation. If we now have the capability to choose our own color pallets and overall style of the shoe, it is proven that customers’ confidence levels are on the rise.
Consulting firms are predicting trends for their manufacturing clients faster and more efficiently than ever. Designers are creating fabrics and garments with ease and more confidence than ever. When this chain of production is in alignment, there is no stopping an increase in traction, sales, and long-lasting popularity.
AI Clothing Daily (@ai_clothingdaily on Instagram) took the art into their own hands to create viral sneakers of which pairs include such decadence with pearls, lace, diamonds, plaid, tassels, beads, feathers, and even textured and printed laces. All designs are by the artist behind the platform, but can possibly establish themselves within the very realm of Nike’s shelves.
The question is: if you had the chance, what would your ideal Nike sneaker look like? The combinations are endless and we are chasing the next “it” shoe.