“I like to show off who I am through what I wear,” Travis Kelce, tight-end for the Kansas City Chiefs, comments on his reasoning for his brand, Tru Kolors. Everyone loves a catchy spin for celebrity brands; Skims (Kim Kardashian), Brothers Bond Bourbon (Ian Somerhalder and Paul Wesley), Rhode Skin (Hailey Beiber), r.e.m. (Ariana Grande), and Homecourt (Courtney Cox) is just a fraction of the genius marketing currently circulating.
In honor of his second Super Bowl win, it only feels right to take a look at how he incorporates both passions of his into the jam-packed schedule that comes with being an NFL player.
Vintage will never not be in- it is built into the landscape of clothing ever since the first stitches. Whether it be a vintage Louis Vuitton cardigan or his own acid washed tee, his love for hints of seventies, eighties, and nineties remain a part of his identity in terms of fashion. This type of clothing has a look and feel to it that is one of one. Durability through high-quality fabrics enhances the already lovely aesthetic of the old-school athleisure wear. Who knew this theme could come in the form of a knit sweater, cardigan, corduroy jacket and pants, or a sherpa jacket. Of course, he includes the beloved matching sweat set and other pieces common to the realm of sports.
Intertwining his podcast show, “New Heights Show” recorded with his brother, Jason Kelce, center for the Eagles, with his latest Super Bowl-related collection, he provides Chief’s fans with the drop of their dreams. Let’s be real, everyone’s drop of their dreams! It is impossible to pass up a vintage football sweatshirt, we all can admit, even if it is for a team we may not root for.
A team mentality is all Kelce knows, and lucky for him that is the number one tool for success in all business ventures no matter what category the brand falls under. “One team, one goal,” is the mantra he leads all who he works with and his loyal fans, turned customers.
That sense of team is seen in the physical evidence of his collaboration with crafts-men and women who hand-weave all of the TK logos, his collaboration with custom graphic designers for digitally designed prints, and his collaboration with celebrated tailors who provide versatility in sizing and comfort through the use of small batch cotton chino fabric.
Color and patterns are relevant to both Tru Kolor clothing and his own. “I think colors are a unique way to connect people and an amazing way to express yourself.” He revisits the idea of team in the following statement: “We’re all in this together- be you, stay true.”
Retiring from the football field one day will be easy for this progressive business man who just announced his newest job as the host of SNL, alongside country singer, Kelsea Ballerini. During his interview on The Tonight Show with Jimmy Fallon we got a taste for his own musical talent after he performed his own rendition of “Fight For Your Right” by the Beastie Boys, better known now as ‘Travis Kelce’s pump-up song’!
Tune in with the rest of us for his SNL appearance on March 4, 2023.